Demographics

The Demographics tab in Trends provides you with some key demographic metrics linked to the data sources selected, divided into 3 sub-tabs:

• Top Countries

displays the geographic distribution of data with a heat map and a complementary table ranking the countries by the share they represent in the selected set of data.

• Top Cities

Displays a Top-10 Cities stacked area chart with a complementary table ranking the cities by the share they represent in the selected set of data.

• Gender & Age

Displays a bidirectional horizontal chart representing the distribution of data between Female and Male genders and age groups, along with a complementary chart for data distribution between Female and Male genders.

Demographics section - Choropleth map available in Top Countries tab: